About the Role
Compensation: $95,000–$110,000 base salary + performance-based bonus
Our client is a well-established, year‑round, full-service destination resort & conference center located in the scenic New York State. The property caters to families, leisure travelers, corporate groups, associations, weddings, reunions, and social events with a strong repeat-guest base and group business mix.
The resort offers:
On-site amenities including golf, indoor and outdoor pools, spa services, fitness center, bowling, indoor fun park, go-karts and more
Flexible meeting and exhibit space, ideal for conferences, retreats, and special events
Multiple dining options and nightly entertainment, creating a true destination experience for guests.
Key Responsibilities
Sales Leadership & Strategy
Develop and execute an annual sales and marketing plan aligned with ownership’s financial goals and the resort’s positioning.
Lead, coach, and develop a small but high-performing sales team (and/or sales support roles), creating a culture of accountability, proactivity, and results.
Analyze market trends, comp set performance, and demand drivers to identify new opportunities in corporate, association, SMERF, and leisure segments.
Business Development & Account Management
Personally own and grow key accounts and high-value group relationships (corporate, association, tour & travel, affinity groups, etc.).
Proactively source and close new group and conference business through direct prospecting, agencies, CVB/DMO relationships, and trade shows.
Build strong relationships with meeting planners and decision-makers; conduct on-site site tours and FAMs that showcase the resort’s meeting space, amenities, and experiences.
Develop and maintain robust pipeline management and forecasting practices, ensuring visibility for ownership and operations.
Collaboration & Execution
Work closely with the General Manager and Operations leadership to ensure sales commitments align with operational capabilities and guest experience standards.
Partner with Marketing to align messaging, digital presence, and campaigns with target segments (e.g., “resort conference center in the Catskills,” “family-friendly resort with meeting space”).
Ensure seamless handoff from sales to event and operations teams to deliver on promises and drive repeat and referral business.
Represent the property at industry events, trade shows, and networking functions as a brand ambassador (while maintaining external confidentiality as needed).
Performance Management & Reporting
Establish clear KPIs and performance dashboards (e.g., group pace, account growth, close ratios, channel mix).
Produce timely weekly, monthly, and quarterly sales reports and forecasts for ownership and management.
Continuously refine sales processes, tools, and collateral to improve efficiency and conversion.
Requirements
5–8+ years of progressive sales experience in hospitality, with at least 3+ years in a sales leadership role (e.g., DOS, ADOS, Senior Sales Manager) at a resort, conference center, or full-service hotel.
Proven track record of driving group and conference revenue, ideally with experience selling meeting space plus resort amenities in a regional or drive-to market.
Strong hunter mentality combined with the ability to strategically manage and grow key accounts.
Comfort working in a hands-on, on-property environment where you’re visible, accessible, and collaborative with operations.
Data-driven mindset with proficiency in hotel sales systems/CRMs and standard reporting practices.
Excellent communication, presentation, and negotiation skills; credible with meeting planners, corporate stakeholders, and ownership.
Familiarity with the Northeast/Mid-Atlantic group and leisure markets is a plus.
About the Company
I believe great hospitality starts with great people—and those people deserve a hiring experience built on trust, respect, and real connection. With over three decades of hotel operations, sales, and leadership experience, I know that when teams feel valued, they perform at their best.
I don’t ghost, rush, or treat anyone like a number. Instead, we build genuine relationships, present only true “semi‑finalists,” and stand by our “Hire for Good” promise that gives back with every placement.